The Free-Until-Your-First-Lead Guarantee
We work free until your first lead lands.
No big upfront cheque. No paying for promises. We build your whole Lead Machine, switch it on, and we don't get paid a cent until a real lead comes in. After that, you've got more leads within 90 days or we work the next 90 free. Here's exactly how it works, in plain English. Read the whole thing in under three minutes.
Free until your first lead
No agency fee upfront and nothing to us until a real lead comes in. You watch the machine work before you pay a cent for it.
More leads in 90 days, or we work free
More monthly leads than you started with, inside 90 days. If not, we work the next 90 days free until you do. Your growth is on us, not on you.
Week one: we measure your starting point, together
We count your current monthly leads with you: phone calls, form fills, emails and messages from genuine potential customers. That number goes into your agreement. It's the line we have to beat. We also agree upfront how we'll count new leads from your Google and Meta accounts, so we're both always looking at the same numbers.
We build and launch your Lead Machine
Your ad campaigns, landing page and Google & Bing profiles get built and switched on. That's $1,597 of setup, included. Every ad dollar is paid by you directly to Google or Meta. We never mark up your ad spend.
We work free until your first lead comes in
Our fee stays at zero until your first real lead comes in. The moment a genuine call, form fill, email or message arrives, your billing begins, not a day before. You watch the machine work before you pay for it.
Day 90: more leads than you started with, or we work the next 90 free
Ninety days in, we check the score together. More monthly leads than your starting point? Brilliant, we keep growing from there. Not more? We work the next 90 days free, same effort, no fee, until your leads beat the baseline. You never pay us to stand still.
Which packages it covers
Momentum & Growth Partner
These packages run paid ads on Google and/or Meta. Ads are the accelerant of lead generation: they put your business in front of buyers within days, which is what makes "free until your first lead" honest for us to promise and safe for you to rely on.
Kickstart ($149/week)
Kickstart is our organic package: SEO, weekly website optimisation and your Google & Bing profiles, with no ads and no ad spend. Organic growth is real and it compounds, but it builds over months, not days. Search engines set that pace, not us. So the "free until your first lead" promise lives with the ad packages, where the speed makes it fair.
Kickstart clients get the same care and the same monthly growth sessions, just on a naturally longer runway. Want the guarantee? You can move up to Momentum at any time.
The conditions (there aren't many)
- We set your starting point together in week one and both agree to it in writing before the clock starts.
- We need access to your ad accounts and analytics so we can run, track and report everything accurately.
- Approvals within 3 business days. When we send you ads, pages or changes to sign off, a reply within 3 business days keeps everything moving.
- Your agreed ad budget stays on. The ads are the engine, so the fuel needs to stay in the tank the whole way through, including any free-work days.
- What counts as a lead: a phone call, form fill, email or message from a genuine potential customer, counted from your Google and Meta reporting and the enquiries that reach you directly.
Common questions
Do I really pay nothing until a lead comes in?
Correct. No agency fee upfront. We build and launch your entire Lead Machine, and our fee stays at $0 until your first genuine lead comes in. The one thing you do fund from day one is your own ad budget, paid directly to Google or Meta, because the ads are what generate the leads.
When exactly does billing start?
The moment your first genuine lead comes in: a phone call, form fill, email or message from a real potential customer, counted from your Google and Meta reporting and the enquiries that reach you directly. Not before. From that point, normal billing begins.
What counts as a lead?
A phone call, form fill, email or message from a genuine potential customer, counted from your Google and Meta reporting and the enquiries that reach you directly.
What does the 90 days actually mean?
Think of it as two clocks. The fast one is your first lead, which usually lands within days of the ads switching on, and that's when our fee starts. The slow one is growth: within 90 days you should have more monthly leads than your starting point. If you don't, we work the next 90 days free until you do. The 90 days measures your growth, never how long you wait for a first lead.
After the first lead, am I locked in even if it slows down?
No. Once we're running, the goal is more monthly leads than you started with, inside 90 days. If your leads haven't grown past that baseline, we keep working free until they do. You never pay us to stand still.
Why do I still have to pay for ads if you work free?
Because the ads are the engine. Paid ads on Google and Meta are what put your business in front of buyers within days, and that speed is what makes the promise honest. Your ad spend goes straight to Google or Meta, and we never mark it up. "Free" refers to our fee, not your ad budget.
Which packages does this cover?
Momentum and Growth Partner, since both run paid ads on Google and/or Meta, which drive leads within days. Kickstart, our organic-only package, runs on a longer natural runway, so the "free until your first lead" promise lives with the ad packages where the speed makes it fair.
What do I need to provide for the guarantee to apply?
You agree to a starting lead count in writing during week one, give us access to your ad accounts and analytics, approve ads and pages within 3 business days, and keep your agreed ad budget running throughout, including any free-work days.
What if I can't meet a condition on time?
If a condition slips, we pause the clock rather than cancelling the guarantee. It picks back up once things are back on track.
Want to see what's leaking before you spend a cent?
Start with your free Growth Gap Report. We'll show you the biggest holes in your marketing and what we'd fix first, yours to keep whether you hire us or not.
Find My Growth Gap →